Beals reported in another Twitter message, “SHE SAID YES!!!!” Beals “the happiest man in the world and marry him.” Less then four hours after sending the initial message over Twitter, Mr. Mustafa then held up a ring and asked her to make Mr. Beals, who sent this Twitter message: “Can U Ask my girlfriend to marry me? Her name is Angela A. Perhaps the most surprising request came from Johannes S. Mustafa subsequently was a guest on Thursday. Over two days, the brand uploaded about 185 videos, most about a minute long, to YouTube, including the actor r esponding to the actresses Alyssa Milano and Demi Moore and to George Stephanopoulos, the anchor of “Good Morning America,” where Mr. Mustafa, meanwhile, stood wrapped in a towel in a bathroom set that had been constructed in a production studio near the agency in Portland, where four writers quickly scripted responses. To promote the campaign, on Tuesday and Wednesday the brand fielded questions to Old Spice Man through Twitter messages or on Facebook. He again begins, “Hello, ladies” and in one continuous shot manages to go from a dock, to rolling on a log, to walking on water, to strolling through a kitchen with a frosted cake, saying, “Do you want to be with a man who smells like he can bake you a gourmet cake in the dream kitchen he built for you with his own hands?” The spot attracted more than 6.2 million views since the brand uploaded it to YouTube on June 29.

Mustafa, who the brand refers to as Old Spice Man, is back with a new commercial. (A video about how it was made, in a single shot using minimal digital effects, has itself had more than a million views.) Mustafa sits on a horse, proclaiming, “I’m on a horse.” The spot became an Internet sensation, drawing more than 13 million views on YouTube.

In the 30-second spot, by Wieden & Kennedy in Portland, Ore., which relies on an ingeniously constructed set, the actor strolls from the bathroom to the deck of a boat and ultimately before the camera pulls back for a final shot Mr. Sadly, he isn’t me, but if he stopped using ladies’ scented body wash and switched to Old Spice, he could smell like he’s me.” Mustafa, standing in a towel in a bathroom, as the spot begins. The answer, a campaign called “Smell like a man, man,” arrived in February with a television commercial starring the actor Isaiah Mustafa. How could they market body wash to female purchasers and yet still cast the product as decidedly masculine to lure men away from bar soap? WHEN Old Spice, the 72-year-old Procter & Gamble brand, was planning a new advertising campaign for shower gel earlier this year, it faced a challenge: its research suggested women purchase as much as 70 percent of the shower gel for men in their households, but using body wash struck some men as unmanly.

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